Custom Team Kit Cost in NZ (2026): What Drives the Price
As a rough guide, most New Zealand teams budget somewhere between $85 and $140 per player for a full custom kit of jersey, shorts and socks, with names and numbers adding a little on top. Training tops, hoodies and team bags sit on separate lines. Those figures are indicative, not a fixed price list, because the real cost of custom teamwear depends on what you put in the kit, the fabric, how it is decorated and how many pieces you order.
This guide breaks down where the money actually goes so you can build a realistic budget before you ask for a quote, and spot where a small change in the brief moves the number up or down.
Want a firm figure for your exact kit? Get a free, itemised quote with no obligation. Tell us what you need and we will come back fast.
What a Custom Kit Actually Includes
Before comparing prices, it helps to be clear on what a kit is. A single quoted price usually covers the garment itself, the base fabric, and the standard decoration such as your colours and club logo printed or embroidered in place. Add-ons like individual player names, squad numbers and sponsor logos are usually priced separately per garment, because not every order needs them.
That is why two quotes for the same sport can look different at a glance. One might be a plain playing top and the other a full match kit with names, numbers and a sponsor panel. Knowing which pieces you actually need is the first step to a budget that holds.
- A quote usually bundles the garment, fabric and standard club decoration.
- Names, numbers and sponsor logos are typically priced per garment on top.
- List the pieces you genuinely need before comparing any two prices.
Indicative Budget: What Teams Spend Per Piece
The table below gives ballpark New Zealand ranges to help you plan. Treat them as a starting point for conversation, not a locked price. Fabric grade, decoration and quantity can push any line up or down, and your written quote is always the number that counts.
| Item | Indicative range (NZD, each) | Notes |
|---|---|---|
| Playing jersey or top (sublimated) | $45 to $75 | Full colour design in your colours |
| Shorts | $30 to $50 | Matching set with the jersey |
| Full match kit (jersey, shorts, socks) | $85 to $140 | Per player, before names and numbers |
| Training tee or singlet | $35 to $55 | Lighter option for pre season and training |
| Hoodie or warm up jacket | $70 to $120 | Sideline and travel wear |
| Team bag | $40 to $70 | Popular add on for clubs and schools |
| Names and numbers | $8 to $15 | Per garment, printed or heat applied |
- Plan around $85 to $140 per player for a full match kit as a starting point.
- Warm up layers and bags sit on separate budget lines, not inside the kit price.
- The written quote, not a table, is the number to commit to.
The Six Things That Move Your Price
New Zealand custom sportswear is priced on a handful of clear factors. Once you understand them, you can shape a brief that fits your budget rather than cutting the order in half late in the process.
1. Items in the kit
The more pieces per player, the higher the per head total. A single playing top is the entry point. A full match kit with training gear and a hoodie is a bigger spend, but often better value per garment because the setup work is shared across more items.
2. Fabric and construction
Lightweight breathable fabrics, heavier winter weights and premium moisture management all price differently. Rugby and hockey gear built to take contact and repeated washing costs more to construct than a casual training tee, and it lasts longer, which matters if you want the kit to survive a full season.
3. Decoration: print vs embroidery
Full sublimation prints your whole design into the fabric and suits bold, multi colour kits. Embroidery gives a premium raised finish and works well for crests, school logos and polos. Embroidery usually adds a little per badge compared with a printed logo, so the right choice depends on the look you want, not just the price.
4. Quantity
Larger runs bring the per unit price down because design and setup are spread across more garments. There is no bulk only barrier here though. Minimums start from just five pieces, so a five a side squad or a single school team can order without paying a premium for going small.
5. Names, numbers and logos
Player names, squad numbers, club crests and sponsor logos can all be added, printed or embroidered. Each personalised element is a small per garment cost. For a full club it adds up, so decide early whether every garment needs full personalisation or just the match kit.
6. Turnaround
Design and sampling are fast, and full production typically runs a few weeks from approval depending on the items, decoration and quantity. Leaving enough lead time keeps you on the standard schedule. Exact lead times are confirmed in writing before you commit, so there are no surprises close to your season.
- More items and heavier fabrics raise the per player total.
- Print suits bold full colour kits, embroidery suits crests and polos.
- Bigger runs lower the unit price, but you can still start from five pieces.
How to Get Better Value Without Cutting Corners
Value is not the same as cheap. A kit that fades or falls apart mid season costs more in the long run. These moves help you spend well.
- Order the whole season at once. Combining match kit, training gear and warm up layers into one order shares the setup cost and often beats splitting it into two smaller runs.
- Personalise only where it counts. Full names and numbers on the match kit, plain training gear, is a common way to keep the budget in check.
- Lock in your design for reorders. When your design, colours and sizing are kept on file, adding new players next season is a quick repeat rather than starting from scratch.
- Get the sizing right first time. A sample size set means every player confirms fit before the full run, which avoids the real cost of remakes.
For a fuller picture of how clubs across the country plan and fund their gear, Sport New Zealand publishes useful guidance on running community sport.
- Bundling a season into one order usually beats two smaller runs.
- Personalise the match kit, keep training gear plain, to control cost.
- Confirm sizing with a sample set to avoid paying for remakes.
Schools, Clubs and Own-Brand Budgets
Different buyers plan differently. Sports clubs across football, basketball, netball, rugby, tennis, badminton, hockey and cricket usually budget per player for a match kit, then add training and travel wear. Explore the full range on our custom sports kits page.
Schools often kit out several teams, PE classes and staff from one supplier, so they plan by group and value sizing sets and simple invoicing that suits a purchasing process. Founders launching their own label through an OEM or ODM service budget around cut and sew, private labels, tags and packaging, with pricing that reflects longer production runs.
Whichever group you sit in, payment is usually a deposit to begin production with the balance before delivery, and schools can be invoiced to suit their process. Terms are always confirmed in your quote.
- Clubs budget per player, then add training and sideline layers.
- Schools plan by group and lean on sizing sets and clear invoicing.
- Own-brand budgets factor in labels, tags and packaging on longer runs.
FAQs
How much does a full custom kit cost per player in NZ?
As a rough guide, a full match kit of jersey, shorts and socks often sits around $85 to $140 per player before names and numbers. Your itemised quote confirms the exact figure based on fabric, decoration and quantity.
Is there a minimum order?
Yes, from just five pieces. There is no bulk only barrier, so a five a side squad, a single school team or a whole club can all get started.
Is the design really free?
Yes. Professional mockups are created in your colours and revised until you are happy, at no cost and with no obligation to order.
Does print or embroidery cost more?
Embroidery usually adds a little per badge compared with a printed logo. Print suits bold full colour kits, embroidery suits crests, school logos and polos. The right choice depends on the finish you want.
Can we reorder next season without paying setup again?
Yes. Your design, colours and sizing are kept on file, so new players or a fresh season are a quick repeat order rather than a new setup.
Get Your Itemised Quote
The fastest way to a real number is a free, itemised quote for your exact kit. Share the gear, colours and any logos, and you will get a professional mockup and a clear breakdown with no hidden surprises. Not sure where to start? Our how it works and FAQ page covers minimums, sizing and lead times, and once you are ready our quote form takes a couple of minutes. Prefer to talk it through? Call the New Zealand team on 021 118 7133.
New to the whole process? Our step by step guide on how to order custom team uniforms in NZ walks you through it from first idea to delivered kit.